Off-page SEO is a powerful SEO strategy that plays a huge part in getting your website ranked higher on Google. You should go beyond your own website by using SEO off-page optimization techniques. Off-page SEO covers all SEO activities that occur outside the boundaries of the website. Link building is the king of off-page SEO, and there’s more. There are many other things you can do off-site to rank higher, such as good old-fashioned PR, social media marketing, etc.
Most Popular Off-Page SEO Strategies:
There are many off-page SEO strategies that work.
- Branding – Use direct advertising campaigns or sponsorships to promote your business on the Internet.
- Referral Generation – Choose relevant directories for consumers to find.
- Content Marketing – Create and publish your content in trusted sources from your site. One of the most effective off-page SEO techniques is writing guest posts, infographics, and case studies by top-rated websites.
- Social Media – Use social media to attract new audiences and promote your business.
Why is off-page SEO important?
Google uses more than two hundred factors to rank websites and it is hard to rank based on content alone. This is where off-page SEO comes in. Google help you to know what people think about you and your site. You are helping Google determine how relevant your content is to users. This is why it is important to get links from quality websites.
Links from reputable resources to your site help promote your site in search engines, such off-page SEO strategies help increase your site’s ranking. Build trust not only with customers but also with search engines. Permission criteria vary for users and search engines to build trust with customers. You need to put content that is useful and interesting, while Google itself states that they use off-site SEO factors to rank your site and recognize it as trustworthy.