Did you know that 72% of people will judge a company or business based on the quality of their business cards? Despite online networking becoming increasingly popular, the importance of meeting people face to face still dominates business relationships. This is why having a great business card will only benefit you and your company.
If you’re beginning to look for a business card or ready to upgrade your current one, there are several types of business cards available. It may seem overwhelming to have so many options but if you have a good marketing strategy but this guide will go through all of the different types of business cards.
Keep reading to learn more.
1. The Classic Business Card
This business card design is simplistic and timeless. While it may not score too many creativity points, it gets the job done and shows people that you are focused on simply giving your information out. These types of cards are great for anyone who does not want anything showy or rather keep it simple.
Generally, this means a white card with your business information as well as a way to contact you. The business name, website, email, and phone number are the most common things you’ll find.
Despite focusing on simplicity, you can still customize the font as well as the type of paper and finish. There are even things like thermography raised ink to create a simple but professional look for your business card. If you’re looking for a place that can get you started on that, check out http://www.teamconceptprinting.com/commercial-printing/thermography-raised-ink/.
These small details add a nice emphasis without being distracting.
2. Orientated Business Cards
When deciding on a business card design, one of the options you have is to choose between vertical or horizontal. While the orientation of a card may not seem particularly important, vertical cards tend to stand out since they’re less common. If you’re in the arts or have a unique profession, consider designing a vertical card.
The one negative aspect is that you’ll have to be creative with how to fit the information on the narrow width. There are even new cards available that can be all different sizes, including oval or square. While it may not be suitable for every type of business, it’s a great way to stand out.
3. The Social Network Business Card
You might be someone whose entire business is online. There are great ways of having your business card reflect this type of profession. Since most classic business cards tend to just have a phone number and an email, a social network business card is more focused on the social media that you’re advertising.
So you’d likely have the URL of your Twitter or Facebook account. You can even have your logo be part of it, maybe have it designed like your social media profile. Other social media professionals have thought outside the box and put QR codes on their business card that leads to their page when scanned.
4. The Creative Format Business Card
Designing a business card can be a really enjoyable process especially if you’re trying to get creative with it. Some businesses are particularly perfect for creative format cards just by the nature of the profession. Creative cards might have an unconventional cut to them, they could be transparent, 3D, the possibilities are endless.
There are even creative ideas for any company that has a variety of people for different tasks. You could have a different tab at the top of each individual’s business card to help keep things organized cleverly. There are also options for stencils if you’re an artist or even edible cards if you’re a baker!
Business Card Design Ideas
Now that you know some of the different categories of cards, you can decide between the different design details that go into all of them. This includes different things like weight, the paper material, and finish.
This refers to the thickness and stiffness of the card. It is measured by how many hundredths of an inch thick a single sheet of paper is. For business cards, this is expressed in points.
The higher the point number, the thicker and stiffer the paper will be.
In addition to weight, there are different options for the actual paper material that your business card is made out of. The most popular type is 14/16 point cardstock. You can choose between regular cardstock, premium cardstock, or even plastic.
Premium cardstock tends to be thicker than regular card stock and can be coated or uncoated. To decide between coated or uncoated, you’ll have to know about your options for the finish.
The most common types of finish are gloss or matte. Gloss finish cards have a slight sheen to them. They’re ideal for any cards with a photo on them.
If you have a lot of text, you might want to consider a matte finish. This is a smooth surface but without the reflective finish. There are also several special card options like texture, linen, or even UV coating to prevent your cards from fading!
With all the different variations, you’re bound to find something that works for you and your business.
Best Types of Business Cards for You
Part of making a business word is through different marketing methods. You want people to know about your business and to contact you for whatever services they need. It’s difficult to do that without giving them your contact and business information.
This is where business cards come in. There are a variety of different businesses so of course there are several types of business cards that can help capture the brand you’re going for. You can choose everything from a classic card to a really unique design, whatever you choose will help you and your business grow.
If you’re looking for similar articles to this, be sure to check out the business section of our blog!