On this program, I speak with Karen Mackay, Founder and CEO of the coastal inspired brand, Wild Atlantique. This is an apparel and home decor brand offering many products in variety of categories. After years spent working at JCrew, Karen took the bold step of stepping into the world of entrepreurism and becoming a reseller of products from a variety of sources. She shares her story of developing the brand and how she visited multiple trade shows and gained influence over the designers and makers to be able to distribute their products online. Her business is a true online marketplace for apparel and home decor and is a model that those wanting to build an online business should check out.