Michael Calloway is the Founder & CEO of Create Amazing LLC, a marketing, branding, and event organizing firm specializing in niche events. (I.e. Paint & Play & LGBTQ Speed Dating). Michael shares with the audience his rise to entrepreneurship beginning with his career as a DJ in which he still does today and gets him significant exposure across the Charlotte, NC market on radio and television stations. His firm specializes in marketing and branding new businesses and he shares with the audience his tips on new business development branding and how to get more people to your events through niching!